About Us
REIGN HAIR AVENUE is a premium hair salon brand committed to redefining the hair industry in Indonesia. By merging luxury with accessibility, we offer an exceptional salon experience at a price point that caters to everyone.
" Every step of the way, we have remained true to our vision: making every visit to Reign a celebration of individuality, confidence, and excellence. "
Meet REIGN's Founder
Rey Natanael is a renowned celebrity hairstylist with a million followers on social media and an extensive background in the hair industry. He began his hairstyling journey at Vidal Sassoon, one of the world’s most prestigious hair academies, where he graduated at the top of his class in 2017.
Since then, Rey has trained globally with numerous hair champions from USA, Australia, England, Spain, Russia, Korea, Japan, China, Malaysia, Hong Kong, and Taiwan.
Rey Nathanael
Founder & Chief Of Education
Our Vision
To revolutionize Indonesia’s hair industry by making high-quality hair services widely accessible, fostering industry excellence, and elevating the professional status of hairstylists across the nation.
Our Mission
To provide an enjoyable salon experience where clients feel valued, relaxed, and always HAPPY to visit.
To live a culture of continuous education and learning, ensuring our stylists stay ahead in skill and trend.
To provide a clear career path for our stylists, ensuring long-term professional development and opportunities.
To establish a prestigious hair academy, Reign Academy, dedicated to training and inspiring the next generation hairstylists.
To expand Reign Hair Avenue nationwide, setting a new standard for accessible yet premium hair salons across Indonesia.
The work values we thrive for (S-M-I-L-E)
SERVICE
Customer Service No.1. Customer Experience No.1. Everything we do is for our customers.
MINDSET
Live with a growth mindset — the passion for self improvement and adaptability in life.
INTEGRITY
Uphold honesty and ethical values, building trust and accountability at every level.
LEARNING
Committed to continuous development of skills to stay ahead in the industry.
ENERGY
Always bring POSITIVE energy and enthusiasm into work, creating a HAPPY environment for both customers and team.
Join our community
Join the vibrant Reign community and be part of a family that celebrates beauty, confidence, and individuality. We take pride in building meaningful connections with our clients and creating a space where everyone feels welcomed and valued. From sharing hair care tips to showcasing transformations, our community thrives on creativity and inspiration.
